Thursday, October 09, 2008

In Rainbows (1 year later)

it's been a year since Radiohead did something that to my knowledge had never been done. In Rainbows was available to download - for a fee of whatever the consumer wanted to pay. i don't know how many people downloaded it at the time and i don't know how much money they made - but i'm guessing it was enough.

the album was a breath of fresh air in a time when much in the music world had gone stale.

it wasn't necessarily the best thing ever - but the approach that Radiohead took was sheer genius. it made the listener important again... like they were part of the band or something.

this was made evident when Radiohead released 6 different stems of the song Nude and then Reckoner available for purchase on iTunes - so that the song could be remixed by one and all. for Mac users - GarageBand files of the songs were part of the deal - so that the remixer could literally take apart every segment of the song and rearange it.

i blogged about my first reaction to In Rainbows about a year ago. my reaction today is much the same.

it's been my most played album (by far) over the past year - some songs from the album have been played on iTunes over 65 times.

I can't wait to see what comes next from Radiohead.

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